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Matthews Alive
 Matthews Alive Labor Day Festival August 29th - September 1st, 2025 Matthews Alive Labor Day Festival August 29th - September 1st, 2025 Matthews Alive Labor Day Festival August 29th - September 1st, 2025 Matthews Alive Labor Day Festival August 29th - September 1st, 2025 Matthews Alive Labor Day Festival August 29th - September 1st, 2025

Presented by Novant Health – Matthews Medical Center!

Novant Health
$25 All-You-Can-Ride Wristband Night, Shag Dancing, and more!

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Friday

The Parade begins at 9:30am, and the Small Shops Pavilion opens.

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Saturday

Music, shopping, and play at the Kids’ Connection!

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Sunday

Last chance for Summer Fun! Rides, shopping, & music 'til 5pm!

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Monday

WELCOME TO THE MATTHEWS ALIVE FESTIVAL

Presented by Novant Health – Matthews Medical Center!

The Matthews Alive Festival is a Labor Day weekend celebration – nearly 50 years of a a family tradition in downtown Matthews, NC!
Our volunteer Board of Directors, their key volunteers, and many non-profit community groups work the festival areas. This dynamic produces a festival packed with family activities, great food, arts, and fantastic entertainment!
Following the festival, proceeds earned at Matthews Alive go back to these non-profit organizations, in order that they may provide services to enhance the quality of life in our area.   
Download the BROCHURE 2024
125,000
People attended
1,000
Volunteers involved
$2.1MM
Funds donated
100
Parade participants

We Love Pets

We all love our four legged friends, but we kindly ask that you leave them safely at home during the Matthews Alive festivities. The city of Matthews, NC has an ordinance against allowing pets within the event area. Note: Service animals are always welcome.

No Pets Policy